“He is the image of the invisible God, the firstborn of all creation. For by him all things were created, in heaven and on earth, visible and invisible, whether thrones or dominions or rulers or authorities – all things were created through him and for him. And he is before all things, and in him all things hold together. And he is the head of the body, the church. He is the beginning, the firstborn from the dead, that in everything he might be preeminent. For in him all the fullness of God was pleased to dwell…” (Colossians 1:15-19)
“PROTOTOKOS” – LITERALLY?
Our Jehovah’s Witness friends believe Jesus is not the second Person of the Trinity and God-in-the-flesh but a created being lower than God but higher than the angels. Because of this, they focus on the part in Colossians 1:15 above calling Jesus “the firstborn of creation” as evidence for this belief. Where Paul giving Jesus that title seemingly favors the Jehovah’s Witness’ understanding of Jesus, we’d have to ignore much of the rest of the passage (and other scripture) to hold their understanding.
Remember: Context! Context! Context!
First, we see “firstborn” (prototokos in Greek) used twice in this passage. Jesus is also called “the firstborn from the dead.” This is a reference to Jesus’s resurrection. The Bible teaches of a future resurrection of all the dead, and Jesus is the first – a foreshadowing of this event. The point to get here is that “firstborn” is not used in a strictly literal sense in 1:18, so it’s possible it’s not used in a strictly literal sense in the earlier usage in 1:15 either.
PAUL GETS REDUNDANT
Secondly, Paul says Jesus created “all things… in heaven and on earth, visible and invisible.” The Jehovah’s Witness literature explains, “Jesus is the only one directly created by God. Jesus is also the only one whom God used when He created all other things.” But that’s not what the passage says! It says Jesus created “all things.” Yes, “all things”! Not all other things.
Also, “heaven and earth” is a Hebrew way of saying “everything.” Paul is basically saying “Jesus created everything everything.” And he’s not stuttering; he’s emphasizing a point! If you don’t get it the first time, he goes on to say again: “all things were created through him and for him. And he is before all things”!
Let’s keep in mind, the Bible starts by filling two whole chapters explaining about God creating everything (Genesis 1-2). Elsewhere, God fills four chapters explaining to Job how he created everything and reigns over it (Job 38-41). God being the one and only creator of all things is repeated again and again throughout the Bible. This is undeniable.
Thus says the LORD, your Redeemer, who formed you from the womb: “I am the LORD, who made all things, who alone stretched out the heavens, who spread out the earth by myself (Isaiah 44:24–25)
You are the LORD, you alone. You have made heaven, the heaven of heavens, with all their host, the earth and all that is on it, the seas and all that is in them; and you preserve all of them; and the host of heaven worships you. (Nehemiah 9:6)
Worthy are you, our Lord and God, to receive glory and honor and power, for you created all things, and by your will they existed and were created.” (Revelation 4:11)
And this is just the tip of a very large, unavoidable iceberg. Nowhere does the Old Testament or New Testament say, God created Jesus and then Jesus created everything else. No, God created “all things” and Jesus created “all things”! If there’s anything Paul is trying to emphasize in this very repetitive passage, it’s that!
ASK THE EXPERTS
Considering that Paul spends so much time hammering home this point, this is a pretty huge clue that (1) this is important and (2) “firstborn of all creation” must mean something other than Jesus is a created being. So, after doing some research, we find prototokos (“firstborn”) is often used not in the sense of the literal first child born, but as a title of prominence.
The definitive Greek to English lexicon by scholars Bauer, Danker, Arndt, and Gingrich, (call it “BDAG,” if you’re nasty) defines prototokos as “[literally: pertaining] to birth order, firstborn,” but the second definition is “[pertaining] to having special status associated with a firstborn, [figurative].” 
Turn to the Psalms to see prototokos in the second sense, the figurative sense (whether in the Greek of the Septuagint [the ancient Greek translation of the Old Testament] or the equivalent in the original Hebrew). Speaking of the eminent King David (Psalm 89:20), God says,
And I will make him the firstborn, the highest of the kings of the earth. (Psalms 89:27)
David wasn’t the first child born to his father, Jesse. Not by a long shot. He was the youngest of several brothers (1 Samuel 17:13-14). Further, if anyone is God’s literal “firstborn,” it’s Adam, the first man ever created (Genesis 2). And God doesn’t say David is the firstborn, but he will “make him the firstborn.” This can’t be in any sort of literal sense because David is already born!
Likewise, in Exodus God calls Israel “my firstborn son,” and in the Book of Jeremiah, God calls Ephraim “my firstborn.” Whether speaking of a person (Genesis 41:51-52), location, or tribe, it’s impossible to understand these uses of “firstborn” literally.
“Firstborn” is a title given to someone or something that holds a special place of importance. Jesus – the eternal second person of the Trinity in the flesh – holds a place of prominence and unique intimacy with God the Father as the “firstborn” over all of creation.
*This is an excerpt from my upcoming, vastly revised and expanded edition of Who Jesus Ain’t.
 What Does the Bible Really Teach? Watch Tower Society
 Arndt, W., Danker, F. W., Bauer, W., & Gingrich, F. W. (2000). A Greek-English lexicon of the New Testament and other early Christian literature (3rd ed., p. 894). Chicago: University of Chicago Press.
NEXT: If Jesus is “only-begotten,” how is he eternal God? (John 3:16)
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